Educational

Blasts from the past: our favourite commercials

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Straw poll time again at Babble Towers! Working closely as we do with ad agencies and production companies, we’re often lucky enough to see commercials in their very earliest form, frequently right at the storyboard and pitch stage. We can never tell, at that point, which commercials might become iconic, the ones we’re still talking about years later, and with the relaunch of the classic Hovis ‘Boy on the Bike’ ad (directed by Ridley Scott and frequently voted Britain’s Most Iconic TV Advert), chat in the office turned to our favourite commercials of all time…

Cadbury ‘Gorilla’, 2007

A 90 second tracking shot of a man in a gorilla suit playing the drums along to a Phil Collins track, in order to sell chocolate? Genius. The follow up, ‘Eyebrows’, was the tiniest bit freaky: it proper put us off our Fruit and Nut.

Renault Clio ‘Va Va Voom’, 2002

The Renault Clio has an outstanding back catalogue of classic commercials – from the Papa/Nicole saga of the 1990s to the late Noughties ‘France vs Britain’ – but our favourite is Thierry Henry theorising on what gives something its Va Va Voom – is it joie de vivre, or is it je ne sais quoi? We’re still not sure, but we do know that it’s really, really cool.

AA ‘I Know A Man Who Can/ In The Sand’, 198…?

Full disclosure, this is only included on the list because my best friend and I still recite it out loud at any opportunity, much to the amusement embarrassment of her children.

Guinness ‘Surfer’, 1999/ ‘Anticipation’, 1994

Ah Guinness, with your excellent commercials you are spoiling us (no, we haven’t included the Ferrero Rocher ambassador on our list). For pure silliness and a Guaglione earworm we have Anticipation, and for more effortless cool we have Surfer. Some of us spent our final year at college making poorly-made homages to this ad, you know.

Aldi ‘Tea’, 2011

A glorious punchline. Bravo, Aldi.

Del Monte ‘The Man From…’, 1980s

We couldn’t leave this off our list – not only a classic series of commercials, but also featuring the babblicious Brian Jackson!

Budweiser ‘Puppy Love’, 2013/’Lost Dog’, 2014

I’m generally not a fan of ‘sadvertising’ and will change channel at the first hint of an accoustic weepie come Christmas time, but if you want a true representation of #SquadGoals, check out these two ads from the US and then tell me you didn’t have something in your eye.

Sainsbury’s ‘The Big Night’, 2018

Five words: Child dressed as a plug.

Apple ‘1984’, 1984

This is our favourite Ridley Scott commercial – and not only because if you look closely you’ll see that Big Brother is played by none other than the babblificent David Graham!

Sony Bravia ‘Bouncy Balls’, 2005

Absolutely stunning. The ‘making of’ story is awesome too: 250,000 balls bought on arrival in the US, no CGI whatsoever, and all the bouncy balls were later collected and given to local children.

Did we miss your favourite? Leave us a comment and let us know!

 

About Babble

We love voices and we love what we do. Since we opened our doors in 2007, bringing fresh talent to an ever-expanding industry, we’ve supplied voiceover artists to clients across the world, on commercials, animation, video games… you name it, one of our VOs has done it. Why should you choose us? With over 30 years experience across the commercial and production industry, we’d like to think we know our stuff, and will use that knowledge to make your life easier. We listen to your casting, production and budgetary needs and supply you with the best voice for the job. Babble – top talent, sounding great.

Getting real about your voicereel

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Voice ReelIf we had a pound for every bad voicereel that landed in our inbox, we’d have a very full piggy bank indeed. Bad content, bad editing, bad accents – we’ve heard the lot over the years.

Look, we know it’s not your fault. There’s a lot of conflicting advice out there about what you need on your voicereel. Who should you listen to? We’re not claiming that our advice is right for everyone, but it’s right for us.

First things first – a question we often get asked is ‘Do I really need a voicereel?’ and the answer is a resounding YES. Unless you’re a super-famous A-Lister, if you want to be a voiceover artist, then you need a reel. It’s how you’ll make your first impression with an agent, and thereafter it’s what producers will listen to decide if they’re going to book you. It’s your audition. Granted, smartphones have allowed for specific self-tape auditions, but people still need to hear what you sound like in the first place.
‘OK, OK. I’ll make a reel. Can I record it myself?’. It’s best to get it done professionally: bad recording quality and poor music editing has seen many a voicereel head to the trashcan, in our experience.

Voicereel‘That sounds expensive. How much should I spend?’ We’re loathe to give you exact figures, but what we would say the most expensive isn’t necessarily the best, and bear in mind that a good reel will pay for itself in a couple of sessions.
‘Right, you’ve convinced me. But where do I get this all-powerful voicereel recorded?’ There are countless companies out there claiming that they’ll make you your fortune if you spend your life-savings on one of their reels, only to sell you one of the terrible examples we mentioned above. Ask around, do your research and talk to the producer first – make sure you’re both on the same page about what you want to achieve with your reel, and what content you should include.
‘Well that’s easy for you to say, but what should actually be on my reel?’ OK, we know you’re proud of your radio drama recordings, and that Shakespeare monologue is probably awesome, but it’s really not much use to us. We need to hear commercials, promos, documentary or non-commercial narrative if that’s your bag. Character/drama is useful if you want to join the BBC Rep, but that usually goes through your acting agent.

show reelWhilst we’re on the subject of content, don’t just record any old script that’s handed to you. Think about the voiceovers you could conceivably be booked for and give us those. If you’re in your twenties, don’t do a script that would traditionally be voiced by someone much older. Be aspirational as well – as one artist was told when compiling scripts ‘Be better than an athlete’s foot cream script’…!
‘OK Babble, I’m really good at characters and want to do video games and animation. Should I get a specific animation/gaming reel?’ If you can throw your voice about like a vocal acrobat, great…but unless you’re an A-Lister, you’ll have to audition for games and animation, either as a self-tape or in a directed session. All a character reel really tells anyone is that you can do a handful of funny voices for a few seconds. Can you create a unique character voice that you can sustain over several hours work, and come back to months after your first session for follow ups?

‘Maybe not characters then, but I’m brilliant at accents, can I show off my accents?’ If we’re honest, we’d rather you were just yourself. We want to hear your natural accent, with a variety of tones (upbeat, sombre, dynamic etc). There are so many voiceover artists working today that if the client wants an authentic Geordie/Manchester/West Country accent, they’re spoiled for choice. If you have a broad accent, maybe give us a flavour of something flatter/more neutral, but only if you’re able to snap into it easily. Pro-tip: if there’s any voice/accent/style that you can’t do immediately, leave it off your reel.
As we said at the beginning, the above advice isn’t gospel, but it’s what works for us. Mainly, we want your reel to be the best it can be – for your sake (and ours!).

Want to check out some great reels? Have a listen to our artists.